I'm Sooooooo Bad opened in 2004 on the corner of Main St. N. and Wellington St. E. in beautiful downtown Mount Forest, Ontario. There was skepticism that an adult toy store would be successful but plenty of positive feedback and support was received.

The current owner, Lori Billings relocated to Mount Forest in 2019 and has already fallen in love with this charming town and its people. Lori plans to continue providing the same discreet and personable service that customers have come to expect over the last 16 years. She is hoping to expand the business to provide online sales.

I'm Sooooooo Bad carries a wide selection of toys, and stocks lingerie for all shapes and sizes because "sexy comes in every size".  We also carry massage oils and lubricants, novelty gifts, adult toys and games. Nothing beats seeing and learning about the product in person. Lori offers in-store displays and demo's so that you feel comfortable with your purchase before making the investment. Every year the technology changes and more "lifelike" products are developed; water-proof, rechargeable and a lifelike feel, is now the standard. So come on in and meet the owner at I'm Sooooooo Bad, for unprejudiced, open-minded and informative assistance. With a visit to the store, you will either learn something new, have a laugh, or both. Can't wait to meet you!

Lori Billings



Lori is the friendly face most customers will come to know at I'm Sooooooo Bad! Outside of work, she can be found trail riding with her husband and their horses, or hanging out with their dogs.  She is a mother of two amazing children, their wonderful spouses and a grandmother to three adorable grandchildren.  

© 2020 by I'm Sooooooo Bad! 

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